Something you need to realize.

Most people click on banner ads.

Can you believe that? No, of course not. You're competent. You've never clicked one, not even when you used to have America Online. You never have--and you never will click one. If you looked over at someone's screen and saw them click some blinking scam, your eyes would bug out of your head! But the thing is: most people click them. Most people. My god. Repeat it to yourself a few times and the shock just gets more intense.

Most people click on banner ads.

While we're at it, here's another one for you. Most people use Microsoft Windows. Look around at the people in your local grocery store, or even your workplace. Most of them. Sheep, man.

It's hard to keep faith in people with these holocausts going on.